• Own the Paid Media Strategy across all brands and channels to drive qualified leads for the sales team.
• Plan, build, and execute multi-channel digital campaigns (Meta, Google Search/Display, TikTok, GDN, etc.) aligned with brand and business goals.
• Manage full campaign lifecycle – from ideation and audience targeting to creative briefing, setup, tracking, and reporting.
• Continuously optimize campaigns for cost efficiency and lead quality using data-driven insights and A/B testing.
• Monitor and report on KPIs such as Cost per Lead (CPL), conversion rates, and ROI. Having ownership of the data analytics and dashboarding for your own reporting.
• Collaborate with content, design, sales, and operations teams to align messaging, landing pages, and conversion strategies.
• Ensure consistent brand voice and compliance across all channels and campaigns.
• Stay ahead of platform updates and emerging trends to innovate and adapt quickly.
• Work with external vendors or agencies (if needed) to scale efforts.

• Minimum 4-6 years of hands-on paid media experience, ideally in a B2B or performance-led environment.
• Proven track record of lead generation success through paid media channels.
• Expertise in managing budgets across Meta Ads Manager, Google Ads (Search & Display), TikTok Ads, GDN, and other platforms.
• Strong understanding of marketing funnels, landing page conversion, and lead qualification.
• Skilled in data analysis and campaign reporting (Google Analytics, Looker Studio, Odoo etc.).
• Experience managing multiple brands or verticals simultaneously is a strong plus.
• Excellent communication, project management, and cross-functional collaboration skills.
• Self-starter with strong attention to detail and a bias for action.

• Competitive salary and performance-based bonuses.
• Opportunity to shape the paid media function across multiple exciting brands.
• Dynamic and fast-paced work environment in the heart of Dubai.
• Cross-functional exposure and opportunity for career growth.

• Develop, implement, and optimize paid social media campaigns across Instagram, TikTok, Facebook, X, and other relevant platforms.
• Track, analyze, and report on KPIs including ROAS (Return on Ad Spend), CPA (Cost per Acquisition), LTV (Lifetime Value), and overall ROI.
• A/B test creatives, copy, targeting, and formats to improve performance and reduce cost per conversion.
• Collaborate with content and creative teams to produce data-backed ad creatives and hooks.
• Build and maintain dashboards to monitor performance and provide actionable insights for scaling campaigns.
• Stay updated on platform trends, algorithm changes, and new advertising features.
• Develop strategies to monetize organic social content and integrate it with paid campaigns.

• Proven experience running high-ROI campaigns on Instagram, TikTok, Facebook, and X.
• Deep understanding of social media advertising platforms and analytics tools (Meta Ads Manager, TikTok Ads Manager, Google Analytics, etc.).
• Experience with performance tracking, attribution, and conversion optimization.
• Strong analytical skills, data interpretation, and reporting.
• Ability to create actionable insights and strategies based on campaign data.
• Experience with UGC (User-Generated Content) campaigns, influencer campaigns, and creative testing.
• Excellent communication and collaboration skills.

• Competitive salary package
• Collaborative and innovative work environment
• Opportunities for growth and professional development
• A chance to shape digital presence for exciting, future-facing brands

• Strategy & Planning
• • Develop and execute tailored social media strategies for each brand in alignment with overall marketing and commercial goals
  • Create platform-specific content calendars (Instagram, TikTok, LinkedIn, YouTube, etc.) and ensure consistency in tone and visual identity
• Content Creation & Management
• • Ideate, design, and publish engaging content including posts, videos, reels, stories, carousels, and articles
  • Develop and deliver high-impact creatives
  • Oversee community management by responding to comments, messages, and inquiries in a timely and professional manner
• Campaign Execution
• • Lead and manage integrated social media campaigns to drive engagement, lead generation, and brand loyalty
  • Work cross-functionally with Sales and Operations to support product launches, events, and seasonal campaigns
• Analytics & Reporting
• • Monitor and analyze social media performance using tools like Meta Insights, LinkedIn Analytics, and others
  • Deliver regular reports with actionable insights and strategic recommendations
  • Use data to iterate and optimize ongoing campaigns and content strategy
• Innovation & Trends
• • Stay up-to-date with the latest platform updates, algorithm changes, and digital trends
  • Experiment with new formats and emerging platforms to enhance visibility and impact

• 2–4 years of experience managing multi-platform social media for B2B brands
• Proven success in using Instagram, TikTok, and LinkedIn for business outcomes (especially lead gen and engagement)
• Strong understanding of content marketing, digital funnels, and brand building
• Ability to manage multiple brands and accounts simultaneously
• Excellent communication skills with strong copywriting and visual storytelling ability
• Proficiency in social media tools and analytics platforms
• Experience in working with cross-functional teams (marketing, sales, operations)
• Based in or willing to relocate to Dubai

• Video editing or graphic design skills (e.g., Adobe Creative Suite, Canva)
• Familiarity with paid social media advertising
• Experience in emerging or niche product sectors

• Competitive salary package
• Collaborative and innovative work environment
• Opportunities for growth and professional development
• A chance to shape digital presence for exciting, future-facing brands

About the Role

We are seeking a highly motivated Senior eCRM Executive to join our dynamic and fast-paced team in Dubai. You will be the strategic and operational lead for our customer relationship marketing activities across multiple global brands in the B2B alternative products sector. With the majority of our customer base in the USA and operations worldwide, you will manage and execute omnichannel campaigns that generate leads, nurture existing customers, and convert return traffic into sales.

You’ll work closely with marketing, sales, and operations teams to create integrated, data-driven eCRM strategies across email, WhatsApp, SMS, and other platforms, tailored to brand and market-specific needs.

Key Responsibilities

• Omnichannel CRM Ownership: Plan, build, and execute integrated eCRM campaigns across email, SMS, WhatsApp, and push notifications for multiple brands and global markets.

• Lead Generation: Develop segmented, personalized lead-nurture journeys to drive qualified leads for the sales team.

• Customer Retention: Design and optimize lifecycle marketing programs to increase customer lifetime value, reduce churn, and re-engage inactive accounts.

• Conversion Optimization: Implement strategies to convert return website/app traffic through timely, relevant messaging.

• Collaboration & Planning: Work closely with Sales, Marketing, and Operations teams to ensure campaign alignment with commercial objectives and product availability.

• Analytics & Reporting: Monitor performance metrics (CTR, open rates, conversions, churn, etc.), and deliver actionable insights to improve future campaigns.

• Data Management: Oversee database segmentation, hygiene, and compliance with data protection standards (GDPR, CAN-SPAM, etc.).

• Tools & Platforms: Utilize CRM and automation platforms (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar) for campaign deployment and reporting.
  
  

Skills & Qualifications

• 5+ years of hands-on eCRM experience, preferably in a B2B or multi-brand environment.

• Proven ability to develop and execute omnichannel CRM strategies at scale.

• Strong understanding of lead generation, lifecycle marketing, and customer journey mapping.

• Proficient in using CRM/marketing automation platforms (HubSpot, Salesforce, Klaviyo, HighLevel, Odoo etc.).

• Analytical mindset with a strong command of campaign performance metrics and A/B testing.

• Experience working with global audiences, with a focus on the US market.

• Excellent communication and project management skills.

• Comfortable operating in a fast-paced, collaborative, and commercially driven environment.

• Fluency in English required; other languages are a plus.
  
  

Why Join Us?

• Join a high-growth, innovative group of brands redefining the alternative product landscape.

• Take ownership of global customer engagement strategies.

• Work from our modern Dubai HQ with a talented and diverse international team.

• Competitive salary and growth opportunities.
  
  

Apply now to be part of a company shaping the future of alternative B2B commerce worldwide.