GW Products USA was built to remove friction from B2B trade and make sourcing, distribution, and execution feel modern. Here’s the the journey that led to it
MEET OUR
FOUNDER
Mission
My focus has always been solving complex operational problems — and building platforms that remove friction across B2B trade. GW Products was founded with a clear objective: create a real-world execution layer that makes modern commerce faster, more connected, and easier to scale.
Background
Before GW Products, I founded and exited Trident Worldwide — a logistics-tech platform often described as the “Airbnb of warehousing.”
It revealed the same recurring constraints across B2B: inflexible infrastructure, outdated systems, and scaling that introduces friction instead of removing it. Everything since has been training for what we’re building now.
The Engine Behind
GW Products
GW Products is the operational backbone that powers our long-term vision. It functions as the real-world execution engine for Reelo — the AI-native operating system I lead for B2B trade.
The advantage is simple: we design marketplace infrastructure using constant, real-world feedback from a high-volume distribution engine that serves over 15,000 retailers. That loop forces clarity, speed, and practicality — and keeps the product grounded in what operators actually need.
Outside Work
I tend to unwind through activities that reward focus and discipline: chess, Jiu-Jitsu, and the precision of a good game of pool — alongside the occasional adrenaline-fuelled adventure.
The themes overlap with building companies: strategy, repetition, calm under pressure, and a willingness to embrace hard problems.