The nicotine pouch industry has reached a historic
turning point. With the FDA's landmark authorization of ZYN in early 2025 and
the recent approval of on! PLUS products, the landscape for 2026 is clear: Compliance is no longer optional-it is your competitive
advantage.
The FDA has shifted from a restrictive stance to a
streamlined "Pilot Program," reducing review times from years to
months. For businesses, this means a larger, more legitimate market, but also
stricter enforcement for those who don't follow the rules.
Federal Compliance Checklist
Age Verification (21+) Check IDs for anyone under 40. Train staff and use POS systems that enforce age checks.PMTA Authorization Always verify products in the FDA Searchable Tobacco Products Database before purchasing stock.Marketing Rules Avoid health claims. You can share prices and flavors, but never claim pouches are "safer" than cigarettes without FDA approval.Packaging & PACT Act Use child-resistant packaging and private carriers (UPS/DHL) for shipping. Never use USPS.
Federal Compliance Checklist
Age Verification (21+)
Check IDs for anyone under 40. Train staff and use POS systems that enforce age
checks.
PMTA Authorization Always
verify products in the FDA Searchable Tobacco Products Database before
purchasing stock.
Marketing Rules Avoid
health claims. You can share prices and flavors, but never claim pouches are
"safer" than cigarettes without FDA approval.
Packaging & PACT Act
Use child-resistant packaging and private carriers (UPS/DHL) for shipping. Never use USPS.