Privacy Policy
Privacy & Cookie Policy
GW Products operates an online marketplace (website and mobile app) and is committed to protecting your privacy. This policy explains what personal information we collect, how we use and share it, and what choices you have. We strive to use clear, plain language so it’s easy to understand our practices. By using our services, you agree to the terms of this policy. If you have questions, please contact us (see “Contact Us” below).
Information We Collect
We collect information you provide directly and information collected automatically. The categories include:
• Account and Transaction Details: When you create an account (buyer or seller) or make a purchase (even as a guest), we collect information like your name, email address, phone number, and shipping/billing address. We also collect payment details (credit card or other payment info) to process transactions. Payment processors handle this data securely and we do not store full payment details on our servers.
• Business and Seller Info: If you sell on our platform, we collect business details such as your company name, contact info, tax ID, and bank or payment account information to manage sales and payouts.
• Product Information: We collect details about the products and services listed by sellers, including descriptions, images, pricing, and inventory levels. Buyers may also provide product preferences or reviews, which we collect.
• Communications and User Content: Any messages or content you send to us or other users (for example, customer support requests, feedback, or buyer/seller messages) are collected. We also collect any information you post or upload (e.g., product reviews or comments).
• Device and Usage Data: We automatically log information about your device and how you interact with our services. This includes your IP address, browser type, operating system, device identifiers, and pages you visit. For example, like many sites, we automatically record your IP address and browser type, as well as the pages you visit and how long you spend on them. We also collect usage data such as click-stream and navigation paths.
• Cookies and Tracking Technologies: We use cookies and similar tools to remember your preferences and understand site traffic. Cookies are small text files placed on your device that record your browsing activities and settings.
We use:
o Essential Cookies: needed for the website to function (e.g., keeping you logged in, remembering your shopping cart).
o Analytics Cookies: used by us or third parties (like Google Analytics) to analyze how visitors use the site, helping us improve our services.
o Advertising Cookies: to show you relevant ads. These may track your visits and interests across sites. You can opt out of interest-based advertising through tools like the Digital Advertising Alliance’s Web Choices (optout.aboutads.info) or your browser settings.
• Social Media Information: If you interact with us on social media (for example, by following our pages or contacting us there), the social media platform may share your public profile or engagement data with us. We may also collect aggregated analytics about social interactions.
We only collect personal information that is necessary for providing our services and complying with legal obligations. We aim to collect the minimum data needed to operate our marketplace smoothly and to improve customer experience.
How We Use Your Information
We use the information we collect for purposes essential to our business and to improve our services. In particular, we may use your personal information to:
• Process Orders and Provide Services: We use your details to process and ship your purchases, confirm orders, send invoices, handle returns or refunds, and provide customer support. For example, your shipping address and contact info let us arrange delivery and send updates about your order.
• Account Management and Identity Verification: We use your information to create and manage your account, verify your identity, and communicate with you about your account or transactions (such as password resets or important notices).
• Communicate with You: We send you service-related communications (order confirmations, shipping notices, account alerts, support messages, etc.). We may also use your email or phone number to respond to your inquiries or requests for information.
• Personalization: We personalize your experience on our site/app. For example, we may use your browsing and purchase history to recommend products you might like. Personalization helps us remember your preferences and tailor content or promotions to your interests.
• Marketing and Promotions (with consent): If you opt in, we may send you newsletters, marketing emails, text messages, or calls about new products, special offers, or promotions. Any such communications will only be sent if you have given consent, and you can unsubscribe at any time. We do not use your payment details (like credit card numbers) for marketing. You can stop marketing messages by following the unsubscribe link or instructions in the message or by contacting customer service.
• Fraud Prevention and Security: We use your information to protect our users and the platform. This includes detecting and preventing fraud, unauthorized transactions, or other illegal activity. We also use data to enhance security (for example, monitoring for suspicious behavior) and to protect against spam or abuse.
• Research and Analytics: We analyze trends, statistics, and usage patterns to improve our services. This might involve aggregating or anonymizing data so that it does not identify you. For example, we might analyze which products are most viewed or purchased to make better recommendations, or monitor which pages on the site are most popular to improve design. We only do this in a way that cannot personally identify any individual user.
• Legal Compliance and Safety: We use information as needed to comply with laws and regulations (for example, tax or accounting requirements) and to protect our legal rights. This includes sharing data when legally required (see “How We Share Information” below).
We use personal data only for the purposes described above, or other purposes permitted by law. We never use your personal information for other reasons without notifying you or obtaining your consent.
We use:
o Essential Cookies: needed for the website to function (e.g., keeping you logged in, remembering your shopping cart).
o Analytics Cookies: used by us or third parties (like Google Analytics) to analyze how visitors use the site, helping us improve our services.
o Advertising Cookies: to show you relevant ads. These may track your visits and interests across sites. You can opt out of interest-based advertising through tools like the Digital Advertising Alliance’s Web Choices (optout.aboutads.info) or your browser settings.
• Social Media Information: If you interact with us on social media (for example, by following our pages or contacting us there), the social media platform may share your public profile or engagement data with us. We may also collect aggregated analytics about social interactions.
We only collect personal information that is necessary for providing our services and complying with legal obligations. We aim to collect the minimum data needed to operate our marketplace smoothly and to improve customer experience.
How We Share Your Information
We do not sell your personal information to any third party for profit. We only share your data in the following ways:
• Service Providers: We work with trusted third-party companies that help us operate our marketplace. For example, payment processors handle credit card transactions, shipping carriers deliver packages, and hosting providers run our website. Each of these vendors has access to the personal information needed to perform their function, but they are not allowed to use it for their own purposes. For instance, our payment processor sees your card details only to process your payment, and shipping companies see your address only to deliver your order. We require all service providers to follow strict data security and confidentiality requirements.
• Payment Processing: Your payment information (like credit card numbers) is securely handled by specialized payment processors. We do not store full payment details on our servers. Instead, we rely on encryption and tokenization: your payment data is encrypted, and a token is used to process the transaction. This means we never keep your full card number.
• Advertising and Marketing Partners: With your consent, we may share contact information with our marketing partners so they can send you relevant offers about products or services. We only share data for marketing if you have agreed, and we ensure those partners comply with data protection laws. We do not share your information with third parties for them to use in ways not covered by this policy.
• Legal and Safety Reasons: We will disclose personal information if required by law or if we believe it is necessary to comply with a legal obligation (such as a court order or subpoena), or to protect the rights, property, or safety of GW Products, our users, or others. For example, if law enforcement requests information in connection with an investigation, we may have to provide it.
• Business Transfers: If GW Products is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner. If this happens, we will notify you via email or a notice on our site and will continue to honor the promises made in this policy.
• Aggregated or De-Identified Data: We may share aggregated or anonymized data with others (such as usage statistics) that cannot reasonably be used to identify any individual. For example, we might publish statistics on overall site traffic or product popularity. This data has been stripped of personal identifiers.
• We collect your mobile phone number solely for the purpose of sending SMS or WhatsApp notifications that you have explicitly opted in to receive. We do not share, sell, or rent mobile numbers or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes. Mobile numbers and SMS consent information may be shared only with subcontractors and service providers that assist in delivering our messaging services (such as our SMS platform provider), and only for that purpose.
All other data-sharing practices described in this policy exclude text-messaging originator opt-in data and consent; this information is not shared with any third parties.
Each time we share information, we aim to do it securely and only as needed. We remain accountable for any data shared on our behalf by service providers. In all cases, we strive to limit access to personal data to only what is necessary for the task.
Cookies and Tracking Technologies
We use cookies and similar technologies to make our site function and to analyze traffic. As noted above, cookies are small files stored on your device that remember your settings and activities.
Here’s how we use them:
• Essential Cookies: These are required for basic site functionality, such as keeping you logged in, remembering your shopping cart, or saving your privacy choices. Without these, some features won’t work.
• Analytics Cookies: We use tools (like Google Analytics) that use cookies to count page views, track user behavior, and understand how customers use our site. This data helps us improve the site. Analytics cookies collect information in a way that does not directly identify you.
• Advertising Cookies: To show you more relevant ads, we (and our partners) may use cookies or similar trackers (e.g., device identifiers, web beacons) that record your interests based on browsing behavior. You can opt out of interest-based ads using your device or browser settings or by visiting www.aboutads.info/choices.
You can control or disable cookies through your browser or device settings. For example, most browsers let you refuse cookies or delete them. Note that if you block cookies, some parts of our site may not work properly. For more on cookies and your choices, see our separate Cookie Policy or check your browser’s help menu.
Marketing Communications and Consent
If you provide your email or phone number, you agree that we (and our affiliates) may contact you using the contact methods you provide, including email, phone calls, SMS/text messages, or postal mail. These communications may inform you about new products, special offers, promotions, and news. Our automated systems may use autodials or pre-recorded messages for non-marketing updates (e.g. order confirmations). We will obtain any required express consent for telemarketing calls if required by law.
We collect your mobile phone number solely for the purpose of sending SMS or WhatsApp notifications that you have explicitly opted in to receive. We do not share, sell, or rent mobile numbers or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes. Mobile numbers and SMS consent information may be shared only with subcontractors and service providers that assist in delivering our messaging services (such as our SMS platform provider), and only for that purpose.
All other data-sharing practices described in this policy exclude text-messaging originator opt-in data and consent; this information is not shared with any third parties.
Your consent to receive marketing messages is voluntary. You can withdraw consent at any time by following the unsubscribe instructions in any message or by contacting our support team (info@gwproductsusa.com). Even after opting out of marketing messages, we will still send you non-marketing communications (like transactional messages about your orders or important account notices).
We may also partner with select third parties who can contact you with relevant offers. If we share your contact info with a third party for marketing, we ensure they adhere to our privacy standards. We never sell your data for third-party marketing.
Your Rights and Choices
You have choices about how we use your information
• Access and Correction: You can view and update your account information by logging into your account. For example, you can update your shipping address or email. You may also request a copy of the personal data we hold about you.
• Deletion: You can ask us to delete the personal information we have about you (subject to legal obligations to retain certain data for records). For example, if you close your account, we will remove your profile and personal details, though we may keep order records as required by law.
• Consent Withdrawal: Where we rely on your consent (such as for marketing), you can withdraw that consent at any time. Unsubscribing from emails or replying “STOP” to texts are effective ways to opt out of further marketing communications.
• Opt-Out of Marketing: You can stop all marketing communications at any time by clicking the unsubscribe link in our emails or contacting us. You can also opt out of interest-based advertising (see “Cookies and Tracking” above).
• Data Portability: In some jurisdictions you may request a copy of your personal data in a portable format.
• Do Not Track: Our site does not respond to “Do Not Track” signals, as no standard for DNT compliance currently exists.
If you are a California resident, California privacy law gives you additional rights. For example, you can request detailed information about the categories of personal data we have collected and the categories of third parties with whom it was shared. You may also request deletion of your personal data (with some exceptions). To exercise these rights, please contact us (info@gwproductsusa.com).
We will process your requests according to applicable law. Note that some data may be retained as necessary for legal compliance or to complete pending transactions.
Security
We take data security seriously and use industry-standard measures to protect your information. For example, we use encryption (HTTPS/SSL) for data in transit and secure servers and firewalls for data at rest. However, no internet transmission is completely secure. As many privacy policies note, no method of electronic storage or transmission is 100% secure. While we strive to use commercially acceptable safeguards, we cannot guarantee absolute security against all unauthorized access or attacks.
Children’s Privacy
We do not knowingly collect personal information from children under 13. In compliance with COPPA (the Children’s Online Privacy Protection Act), we do not allow children under 13 to register or purchase. If we discover that we have inadvertently collected data from a child under 13 without parental consent, we will promptly delete that data. If you believe your child has provided us with personal information, please contact us immediately, and we will take steps to remove it.
Changes to This Policy
We may update this Privacy & Cookie Policy from time to time (for example, as our services evolve or laws change). When we make material changes, we will notify you by posting the updated policy on our site or sending an email. We encourage you to review this policy periodically to stay informed. Your continued use of our services after we make changes means you accept the new terms.
Contact Us
If you have any questions or concerns about this policy or our practices, please contact us at:
• Email: info@gwproductsusa.com
We will do our best to respond promptly to your inquiries.