Senior Paid Media Executive
--Dubai - Onsite--
We are seeking a results-driven Senior Paid Media Executive to join our fast-paced and innovative team in Dubai. You will be responsible for strategizing, managing, and optimizing paid media campaigns across a diverse portfolio of B2B alternative product brands. With a strong focus on lead generation from the USA, you will play a crucial role in supporting sales and business growth worldwide.
This is a high-impact role where you’ll be the key driver of performance marketing initiatives, managing multi-channel campaigns including Meta (Facebook/Instagram), Google Search & Display, TikTok Ads, GDN, and other emerging platforms. The ideal candidate is a data-savvy digital expert who can independently execute campaigns while collaborating closely with marketing, sales, and operations teams.
Responsibilities
- Own the Paid Media Strategy across all brands and channels to drive qualified leads for the sales team.
- Plan, build, and execute multi-channel digital campaigns (Meta, Google Search/Display, TikTok, GDN, etc.) aligned with brand and business goals.
- Manage full campaign lifecycle – from ideation and audience targeting to creative briefing, setup, tracking, and reporting.
- Continuously optimize campaigns for cost efficiency and lead quality using data-driven insights and A/B testing.
- Monitor and report on KPIs such as Cost per Lead (CPL), conversion rates, and ROI. Having ownership of the data analytics and dashboarding for your own reporting.
- Collaborate with content, design, sales, and operations teams to align messaging, landing pages, and conversion strategies.
- Ensure consistent brand voice and compliance across all channels and campaigns.
Must Have
- Minimum 4-6 years of hands-on paid media experience, ideally in a B2B or performance-led environment.
- Proven track record of lead generation success through paid media channels.
- Expertise in managing budgets across Meta Ads Manager, Google Ads (Search & Display), TikTok Ads, GDN, and other platforms.
- Strong understanding of marketing funnels, landing page conversion, and lead qualification.
- Skilled in data analysis and campaign reporting (Google Analytics, Looker Studio, Odoo etc.).
- Experience managing multiple brands or verticals simultaneously is a strong plus.
- Excellent communication, project management, and cross-functional collaboration skills.
- Self-starter with strong attention to detail and a bias for action.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
Our Product
What We Offer
- Competitive salary and performance-based bonuses.
- Opportunity to shape the paid media function across multiple exciting brands.
- Dynamic and fast-paced work environment in the heart of Dubai.
- Cross-functional exposure and opportunity for career growth.
Ready to drive measurable impact across a portfolio of innovative B2B brands? Apply now to join our team!
