CRM & Email Marketing Executive
--Onsite--
GW Products USA is looking for a results-driven CRM & Email Marketing Executive to own and scale our lifecycle marketing strategy across B2B wholesale, distribution, and marketplace channels (Amazon, eBay, and multi-brand ecosystems).
This role is responsible for designing, executing, and optimizing omnichannel CRM campaigns (Email-first, with SMS/WhatsApp extensions) to drive lead nurturing, customer retention, repeat purchases, and revenue growth. You will work closely with Sales, Marketplace, and Operations teams to align CRM strategy with business objectives.
We are looking for someone who understands segmentation, automation, analytics, and conversion optimization, and can turn data into measurable revenue impact.
Responsibilities
- Own and manage end-to-end CRM & lifecycle marketing strategy
- Build and optimize automated email flows (Welcome, Lead Nurture, Abandoned Cart, Re-engagement, Post-Purchase, Retention)
- Develop segmentation strategies for B2B, wholesale, and marketplace customers
- Execute omnichannel campaigns (Email, SMS, WhatsApp where applicable)
- Conduct A/B testing on subject lines, creatives, messaging, and CTAs
- Monitor and improve KPIs: Open Rate, CTR, Conversion Rate, Revenue per User, LTV
- Maintain CRM database hygiene and audience segmentation
- Collaborate with Sales & Marketplace teams to align CRM messaging with promotions and inventory
- Analyze campaign performance and generate actionable reports
- Ensure compliance with data privacy regulations (GDPR, CAN-SPAM)
Must Have
- 3–5+ years of hands-on CRM & Email Marketing experience
- Proven experience managing lifecycle campaigns in B2B, wholesale, or e-commerce
- Strong experience with CRM/automation tools such as:
- HubSpot, Klaviyo, Salesforce Marketing Cloud, HighLevel, or Odoo CRM
- Experience building automated journeys, triggers, and segmentation logic
- Strong understanding of email deliverability best practices
- Experience with analytics tools (Google Analytics, CRM dashboards, Excel)
- Demonstrated impact on retention, revenue growth, or conversion optimization
- Strong communication and cross-functional collaboration skills
Nice to have
- Experience with marketplace ecosystems (Amazon, eBay, B2B marketplaces)
- Experience working with wholesale/distribution businesses
- Knowledge of HTML email templates
- Experience with WhatsApp/SMS automation
- Familiarity with performance marketing integration
- Experience in ERP-integrated CRM systems (Odoo preferred)
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
Our Product
Discover our products.READ
What We Offer
- Competitive salary (above market for high performers)
- Performance-based growth opportunities
- Work with a fast-scaling international multi-brand ecosystem
- Autonomy to build and scale CRM strategy
- Performance-driven culture with high ownership
- Direct collaboration with leadership and core business teams
- Long-term growth and strategic impact